Bryon Sharp – How Brands Grow

The ideas of Byron Sharp—author of How Brands Grow—have transformed the marketing world since the book’s release in 2010. Sharp’s data-driven insights challenge long-held beliefs about brand growth and loyalty, and these ideas are equally applicable to the world of music, where today’s fans stream songs rather than pledge allegiance to artists. In this piece, Right Chord Music’s Mark Knight explores how Sharp’s lessons for brand growth may be the wake-up call music marketers need to embrace in a post-ownership, streaming-dominated landscape.

From Artists to Songs: The Changing Face of Music Consumption

In recent decades, music consumption has shifted from physical ownership to digital access. The rise of streaming services has not only changed the medium but also our connection to music itself. No longer are fans queuing outside record stores or pouring over sleeve notes for insights into the artists’ creative process. Today’s fans carry a world of music in their pockets, streaming songs on demand and, all too often, without necessarily knowing (or caring) about the artist behind them.

Spotify data tells us that people now listen to 30 to 100 times more individual tracks than artists each year. While this exponential access means that more artists can reach listeners, it’s becoming harder to cultivate the dedicated, repeat listeners of old. Music lovers are sampling an ever-wider array of songs and artists, leaving fandom spread thin.

If you’ve ever been surprised by your Spotify Wrapped playlist, the reason may be simple: the difference between your top five and top 100 songs could be as little as a handful of extra plays. Byron Sharp’s research draws a stark conclusion:

• Brands grow by reaching more buyers, not by fostering loyalty.
• Market penetration, not loyalty, is the secret to sustainable growth.
• Loyalty programs rarely yield significant growth.

In music, we’ve long believed that success depends on building and nurturing a fanbase, creating loyal fans who will stick with us for the journey. But is it time to shift that thinking? In the age of Spotify, should our focus be on winning the next listener instead?

Sharp’s findings indicate that the benefits of customer acquisition often far outweigh the returns on building loyalty. It’s simply easier to persuade someone new to buy once than to secure a repeat purchase. Coca-Cola illustrates this well: while the average Coke consumer is thought to buy 12 times per year, in reality, most buyers purchase only once or twice annually. The average is skewed by a few heavy users. For Coca-Cola, a “heavy” buyer is anyone who purchases three or more times a year—an incredibly low threshold by brand standards.

What if we apply this to music? Think of Taylor Swift as the Coca-Cola of pop. Her fan base may include dedicated “Swifties” who stream her music non-stop, but her true success lies in her reach: a staggering number of casual listeners who might play a song or two but are unlikely to binge on her back catalogue. For Swift, those additional plays from light listeners add up to a mammoth reach, even if superfans drive the headlines.

Sharp’s principle of ‘Buyer Moderation’ suggests that consumer behaviour, even in its extremes, tends to moderate over time. In other words, this year’s superfan may not be next year’s, and music marketers would do well to bear this in mind.

Music Marketing for the Modern Age: Three Principles

1. Don’t Over-Index on Superfans
   While superfans may be a vocal and engaged minority, they aren’t always dependable. Spending disproportionate time or resources on them can limit your ability to capture a broader audience. Their engagement is likely to moderate over time.
2. Focus on Acquisition and Reach
   Artists should aim to connect with a wide and diverse range of listeners, including light listeners and potential new fans, instead of relying on heavy users alone. As today’s superfans inevitably drift, a robust acquisition strategy ensures that fresh listeners replace them.
3. Leverage Incremental Reach
   Even a single additional stream or playlist inclusion can increase an artist’s visibility. Embrace opportunities to gain a light listener here or there. Over time, it’s this incremental reach that will propel artist growth.

In an era where fans are more likely to add a song to a playlist than join a fan club, it’s time for the music industry to tune into Sharp’s lessons. If music marketers want to grow in the streaming age, they’ll need to shift the focus from loyalty to reach—because the next listener is just one click away.

Discover more on Right Chord Music

• The Musician’s Census 2024: “It’s Becoming Harder To Be An Independent Artist.”
• Music Promotion: Nobody Cares About Your Music (As Much As You Do)
• Unsigned Bands: Should Stop Wasting Money On Radio Pluggers
• Anna Wolf Soundtracks The Escape From Toxicity On ‘FREE’

Words Mark Knight

The post Why Music Marketing Needs An Overhaul appeared first on Right Chord Music Blog.

What is an Independent Artist?

An independent artist, or “indie artist,” is a musician who operates without the support of a major record label. (Sony, Univeral or Warner) As an independent artist, you can release music on your own or via an independent record label. 

What’s the difference between an Unsigned and an Independent Artist?

If you self-release, the answer is nothing. However, mainly unsigned artists prefer to be called independent artists, after all it sounds more empowering. For a few, it’s a conscious choice independent artists like Radiohead have chosen to leave the confines of major label structures. However, for the majority who are unable to attract label support, the only choice is to forge their own path.

Thanks to digital distribution, indie artists can now have the opportunity to share their music globally, engage directly with fans, and even make substantial earnings through streaming, merchandise, and live performances. 

The Pros and Cons of Independence

Being independent comes with enviable freedoms and daunting challenges. Here’s a closer look:

Pros

1. Creative Freedom: Indie artists maintain full artistic control, able to experiment with their sound, lyrics, and style without a corporate filter. They don’t have to tailor their music to market trends or follow restrictive label rules.
2. Ownership: Unlike major label contracts, which can demand a hefty portion of revenue, indie artists typically own their masters and copyright. This can provide long-term financial security if their music gains value over time.
3. Direct Fan Engagement: Independence allows artists to form closer connections with fans, which has become crucial in an era where authenticity is key. Platforms like Instagram, Patreon, and Bandcamp enable personal interaction and even financial support directly from fans.

Cons

1. Financial Risk: Without the backing of a major label, funding music production, touring, and promotion falls solely on the artist. From equipment to hiring professionals for mixing and mastering, costs can stack up quickly.
2. Limited Resources: Labels bring professional networks and resources that make promotion easier. Independent artists must work tirelessly to gain traction and can struggle to achieve the same visibility without industry connections.
3. Time Constraints: Indie artists are often managing every aspect of their careers—from social media to booking gigs—which can dilute the time and energy they can dedicate to the craft itself.

Independent Artists and Spotify

Spotify announced a record-breaking payout of $4.5 billion to independent artists and labels in 2023, marking the first time indies (including DIY artists) contributed roughly half of Spotify’s total music revenue, reaching $9 billion.

“This shows how streaming is levelling the playing field, giving independent artists access to the same global audience and tools as the superstars,” Spotify stated in an update on its Loud & Clear portal.

According to Spotify, this $4.5 billion payout is the highest ever earned by independents from a single retailer in a single year. It’s also greater than the total revenue of the recorded music industry in every country worldwide, apart from the United States (based on IFPI’s 2023 Global Music Report).

Key Independent Artists Leading the Way

Despite these challenges, a growing wave of independent artists are finding success and setting an example for others. Here are two standout names in the indie scene: Connor Price and The Daydream Club.

Connor Price is a testament to the power of social media for indie musicians. With collaborations that span international boundaries, he’s leveraged platforms like TikTok to reach millions of listeners globally. Price’s music combines clever wordplay and emotive themes, drawing fans not only for his artistry but for his down-to-earth presence online. His journey from actor to independent rapper shows how indie artists can diversify and redefine their careers without a label’s guidance. At the time of writing Connor Price has over 9,000,000 monthly listeners.

The Daydream Club, founded by husband-and-wife duo Adam and Paula Pickering, have left an indelible mark on the indie-pop soundscape. Their music, blending rich boy, and girl harmonies and delicate instrumentation, evokes a dreamy quality that lives up to their name. The Daydream Club has developed a global following by embracing streaming and cultivating a community around their serene, reflective sound. At the time of writing, they have over 100,000,000 streams on Spotify. Their independent path reflects a dedication to authentic expression over commercial pressures, a hallmark of the indie ethos.

Independent Artists Outside Spotify

It’s important to recognise that Spotify is not the only distribution route. A small number of independent artists are making NFTS and the Blockchain work for them. The scramble to find a decentralised approach that is both sustainable and replicable for more artists is only set to continue in the coming years. You can read more about artists selling NFTs here.

In Summary

While the road is tough, the rise of independent artists like Connor Price and The Daydream Club illustrates how artists today can craft meaningful careers outside traditional frameworks. In an industry where the indie approach is more viable than ever, it’s clear that the future of music will continue to be shaped by artists willing to go their own way.

Discover more on Right Chord Music

• Are We Stuck In The Past? Why Music Marketing Needs a 21st Century Overhaul
• The Musician’s Census 2024: “It’s Becoming Harder To Be An Independent Artist.”
• How To Make Money As An Independent Artist. Here Are 6 Ways
• Music Marketing vs Music Promotion Avoid These Three Mistakes

Words Mark Knight

The post What Is An Independent Artist? The Freedom, Challenge & Rising Stars appeared first on Right Chord Music Blog.

The Musician’s Census – Key Findings

These challenges are immediately put into sharp focus with 40% of respondents admitting, “I honestly don’t know if I get paid the money I’m owed.” A further 22% report “I definitely don’t get paid what I’m owed.” It’s hard to imagine many other categories of work where fair payment is such a challenge. 

Beyond payment ‘Getting music heard’ remains the most significant challenge for most respondents (54%). Meanwhile over two-thirds (68%) of respondents believe it’s becoming harder to be an independent musician. When asked why three major themes emerge:

1. Oversaturation of the market: The sheer volume of new music being released daily makes it difficult to get noticed.
2. AI-generated music: The rise of AI-generated music is contributing to the difficulty for independent artists. The presence of low-quality acts or AI-generated content is diluting the music landscape.
3. Challenges in building a fanbase: The continued difficulty of gaining a loyal following and leveraging social media effectively.

The research highlights the lengths independent artists go to, to promote their music. It’s a time-consuming,  multi-channel process. On average artists report using five different social media platforms. Instagram dominates as the primary promotional channel. 

In addition to social media, artists typically use five more services.  A music distribution service was the most frequently mentioned, followed by a Link Page provider and a Press/promotion service. DistroKid was the most recognised distribution service, but also the most polarising, reported as the most liked and disliked service.

In return for completing the survey, artists were entered into a competition to win Free promotion across Musosoup, Right Chord Music and Major Labl Artist Club. Congratulations to US dream-pop band Waltzerr who scooped the prize. Discover them on our Explorer, new music playlist.

Read the Musician’s Census

• Read the full report here.
• Download the full report here.

Listen to the Podcast of the report

Discover more on Right Chord Music

• Music Promotion: Nobody Cares About Your Music (As Much As You Do)
• Pre-Save, Money Making Trick? Or Valuable Music Marketing Tool?
• The Spotify Popularity Index Chart – Latest Featured Artists
• Music Marketing vs Music Promotion Avoid These Three Mistakes

Words Mark Knight

The post The Musician’s Census: “It’s Becoming Harder To Be An Independent Artist.” appeared first on Right Chord Music Blog.

What Is The Spotify Popularity Index

The Spotify Popularity Index is an internal metric used by Spotify to measure the relative popularity of a song or artist on its platform. It ranges from 0 to 100, with higher numbers indicating greater popularity.  It’s typically only available to developers via the Spotify API.

The post Musicians. Check Your Spotify Popularity Index For Free appeared first on Right Chord Music Blog.

Six social-media truths in 2024

1. Viewers want to be entertained and storytelling generates better business outcomes 
2. Short-form video delivers the highest ROI of any content format (HubSpot’s 2024 State of Marketing Report) 
3. Authentic user-generated content outperforms studio-filmed brand content (Meta)
4. Not all channels deliver the same outcome. TikkTok has the highest engagement rate at 5.54% (Dash Hudson)
5. 57% of consumers report feeling a connection with a brand would motivate them to spend more money (SemRush)
6. Trends and Trending content are not the same. Long-term trends allow you to align with a community to build loyalty, engagement and legacy. Short-term trending content can offer quick wins if it aligns with your overall image

To optimise social media content in 2024 these six truths need to be embedded in a holistic content strategy that recognises the shift towards social commerce.

The importance of a holistic content strategy

​​Now more than ever, organic, paid and influencer marketing content have distinct roles within a content marketing strategy. An effective social media strategy must support three objectives. 

1. Maintain a community of loyal fans (organic)
2. Grow brand awareness among a targeted community (paid)
3. Engage niche subcultures (influencers)

Organic content.

Organic content created and shared by you on your profile provides a regular drumbeat of fresh content to maintain communication with loyal fans. It also helps you understand which content resonates with your audience and which content to support and boost with paid content.

Paid content

Paid or boosted content allows you to get your highest-performing content in front of highly targeted audiences. Paid content delivers significantly more impressions than influencer or organic content, highlighting its key role in building brand awareness.

Source Dash Hudson. The Next Phrase of Creator, Organic & Paid

Paying to boost a piece of content breaks it out of a platform’s algorithm and places it in the feeds of targeted users who might not otherwise discover you. As a result, this approach excels at growing brand awareness among a select audience of potential fans. 

While boosting succeeds in increasing visibility, these efforts don’t typically translate into higher levels of engagement. Research from Dash Hudson found after boosting organic content, the engagement rate decreased by an average of 28% from 3.5% to 1.9%, 

Entertaining content performs even better when boosted.

However, producing entertaining content is challenging. Research by Dash Hudson found only 16% of the content boosted by brands had an Entertainment Score of 5 and above. Brands just like musicians often fall into the trap of making content about them, pushing products, services and offers at consumers, rather than pulling them in with entertaining content first. 

Influencer content.

Watch the full interview with music influencer and full-time content creator Augustina Arcolia (above) and learn how to create content people stick around to watch.

The influencer marketing industry grew to $21.1 billion in 2023 up from $16.4 billion in 2022. (Internet Marketing Hub) Gen Zers trust influencers the most, 33% of them report buying a product based on an influencer’s recommendations.

Source Fohr Later.

Using influencers helps you reach niche audiences through existing communities generating more engagement than paid or organic content. Successful influencer marketing is no longer reliant on a Kylie Jenner endorsement. Research shows that micro-influencers typically have higher engagement rates than their celebrity counterparts and consumers perceive them as more authentic. 

However, using an influencer for one-off posts is unlikely to deliver long-term results. Savvy marketers are now looking to build lasting relationships with influencers. Think of influencers as ambassadors who can build your brand over time. 

Tapping into a long-term trend

If you are stuck for content ideas, think of the past. Nostalgia provides a sense of comfort, familiarity and security. It’s why the denim you wore in the 90s is back in style and why hit songs are covered.

Research from Pulse advertising found around 50% of people feel comforted or even happy when engaging with media from the past. While over a third of GenZ are nostalgic for the 90s – despite the majority being born in the 00’s.

Implications for musicians

• With limited income, most musicians are over-reliant on organic content. But building a budget for paid and influencer marketing into your marketing or strategy would help broaden reach, increase awareness and drive engagement.
• Only pay to boost your best-performing organic content. Test and learn with small budgets before committing to larger spending.
• When working with influencers, ensure a natural fit between their audience, content and brand and your own. Ensure they have a clear brief and agree on deliverables in advance of payment. 
• Before committing any spend, record benchmarks including follower numbers, listener numbers and engagement rates to understand the impact of your investment. Note that the impact may not be immediate and directly attributing paid or influencer marketing to performance is not always easy. Where possible try to isolate impact by running one test at a time. 

The growth in social search and social commerce

Social media content was previously just used for escapism.  With the growth of social search and algorithms, it’s playing a key role in product discovery and purchasing. Consumer search behaviour can be organised into four types.

1. Informational
2. Navigational
3. Commercial 
4. Transactional

Previously social search was focused on Informational and Navigational search, but increasingly social media search is shifting to include more Commercial and Transactional search. 50% of consumers worldwide reported using social media to find products in 2023, and 59% reported using these channels to buy products. 

In 2023, TikTok ranked as the 12th largest e-commerce retailer in the US market and the 5th largest e-commerce player in the UK market and you can expect to see this rise.

Implications for musicians

• You might think this allows you to be more direct with music promotion but you would be wrong. The vast majority of consumers don’t see music as a product to buy, so direct instructions to click, search or leave a social platform to visit Spotify jar with both consumer expectations and the desires of the social channels that want consumers to stay on their platforms for as long as possible.
• Rather than pushing music directly as the product, the smarter strategy is to sell your music indirectly. Attach your music to your entertaining content or allow others to attach it to their entertaining/sales content.  
• Your job is to create Priming Bias, which means building a positive predisposition towards your music. Your first job is to make people aware of your music and get a chorus or riff to stick in their heads. Then the next time they are on Spotify actively searching for music they might think of you. 
• This is nothing new. TV advertisers like Levi’s or Apple have long since recognised the power of music in ads (content) to sell their products or project an image of cool. But now this has shifted to social media and any content maker can choose to attach any music from TikTok’s music library to any piece of content.

Discover more on Right Chord Music

• Music Promotion: Nobody Cares About Your Music (As Much As You Do)
• Free Music Marketing Training For Independent Artists
• Best Vinyl Record Production
• Get your FREE copy of the Right Chord Music A-Z Of Music Marketing

Follow Agustina Arcolia

• TikTok
• Instagram
• Spotify

Sources

• Pulse Advertising Influencer Marketing Trends 2024
• Dash Hudson The Next Phrase of Creator, Organic & Paid
• GWI Connecting The Dots

The post Social Media. How To Create Content People Want To Watch appeared first on Right Chord Music Blog.

Good for Spotify

Spotify Wrapped is a genius piece of earned marketing. Every year artists and fans voluntarily share the Spotify name and content across their social media profiles. For any non-Spotify users, the FOMO (fear of missing out) is off the charts. While for any existing Spotify users, it’s a reminder to listen again.

Good for featured artists

The biggest challenge facing independent artists is being heard. If you are included on a fan’s Spotify Wrapped you are getting free, third-party endorsement and promotion. It’s essentially saying, your music is good and you should listen.

Good for music

Can you think of another day when music is so front and central in your newsfeed? And it’s not just about a couple of artists like The Brits or The Grammy’s when Spotify Wrapped is released thousands or even millions of artists get to share their name and be shared.  

Here are three ways Spotify Wrapped could be improved for independent artists:

1. Call out your most listened-to independent artists

Did you know that ¼ of all Spotify streams in 2022 came from independent artists? Wouldn’t it be great if Spotify created a specific card in their Story Reel specifically calling out your most listened-to independent artist? Imagine the sense of pride to be name-checked alongside a major-label star.

2. Allow fans to tip independent artists

Spotify currently allows fans to thank their most listened-to artists. The mechanic for thanking an artist is to share this achievement on your social media platforms. But, wouldn’t it be great if you could go one step further and leave a tip or financial reward to show your love, a simple Paypal or Apple / Android Pay donation could be massively beneficial. Even a small £1 or £5 donation would go a long way to boosting the notoriously low streaming royalties payouts.

Allow independent artists to thank their listeners

It wasn’t that long ago that Taylor Swift removed her music catalogue from Spotify, now she is the platform’s poster child with 26.1bn streams on Spotify in 2023 alone. Any fan that had Taylor Swift included in their Wrapped this year would have received a video thank you from Taylor herself. Why should this feature be limited to Taylor Swift? Wouldn’t it be great if every artist had the chance to upload a 10-second thank you video, that would be shared with any fans who featured them in their Spotify Wrapped? After all, fan loyalty is built on personal engagement, not faceless Streams. 

Discover Right Chord Music’s most listened-to independent artist

Do you have further ideas?

Do you have other suggestions about how Spotify Wrapped could be improved for independent artists? If so drop us a note on X (Twitter) or Instagram you can find us @Rightchordmusic

Discover more on RCM

• 2 Ways Indie Musicians Can Improve Engagement On TikTok
• Why Is Indie Artist Connor Price Winning Against Major Label Stars?
• Blackchords Return With Connected // Forgotten To Win Our Hearts
• Free Music Marketing Training For Independent Artists

Words Mark Knight

The post 3 Ways to Improve Spotify Wrapped For Independent Artists appeared first on Right Chord Music Blog.

Winning on TikTok starts with entertainment

Let’s be clear TikTok is less of a social network and more an entertainment platform, its closest competitors are Netflix and Disney Plus, not Facebook or Instagram. When you create a profile on TikTok it’s best to think of yourself as a TV channel or presenter. What kind of shows are you going to make?

Recent research by Major Labl identified successful content on TikTok falls under 11 different archetypes. Sadly there isn’t one called ‘Musician’. However, there is one called ‘The Entertainer’. This means everything you post must be entertaining! If all you do, is implore people to listen to your new single, you will fail.

The musicians winning on TikTok realise their music is unlikely to be the headline. It’s the soundtrack or the glue that helps the content hold together. Evoking emotion is always going to be more powerful, than rational or functional sales messages pushing your new release.

Here are two simple ways to improve TikTok engagement rates and viewability.

The Hook

The first words you say, and the first words that appear on your captions can be the difference between a view and a new follower and a swipe. So next time you post, try to incorporate a hook at the start to drive improved engagement.

1. “Watch till the end!”
2. “I need your help…”
3. “I’ve got a secret”
4. “This one is for ___”
5. “Quick Reminder!”
6. “ Did you know that…”
7. “Hear me out…”
8. “Stop scrolling!”
9. I can’t believe what I just discovered!
10. ___ type of people stop scrolling!
11. Everything you knew about ___ is 100% WRONG! (+ a good example)
12. Stop scrolling if you want to do ___
13. Come with me to do ___
14. Do you have problems with ___? Well, I just found the perfect solution!
15. This is a reminder to do ___
16. Follow this step-by-step process to successfully ___
17. This is the story of ___
18. Don’t make this mistake when doing ___
19. Why does no one talk about this?
20. You need to stop doing this!
21. If you want to do ___, you need to do this!
22. Red flags to look for in ___
23. 5 mistakes you are probably making when you ___
24. This free ___ is a game-changer!
25. Here are 3 signs that you should ___
26. I tried every ___ so you don’t have to!
27. The BEST ___ I’ve ever used!
28. Is it just me, or ___
29. Stop everything you are doing___
30. Can you believe____

The Thumbnail

YouTubers have spent years perfecting the video thumbnail and you should too. Take a moment to look back at your feed and ask yourself which video thumbnails most entice you to watch. Best practice elements include:

1.  Your face in focus
2.  Something intriguing or different
3.  Words/title on screen

Look at a sample of images from Connor Price, an independent musician who is setting the benchmarks for success on social media.

If you combine entertaining content with great music a hook and a strong video thumbnail your content viewability will increase. So get posting!

Discover more on RCM

• Music Marketing vs Music Promotion Avoid These Three Mistakes
• Five Reasons Music PR Fails Independent Musicians
• Music Promotion: Nobody Cares About Your Music (As Much As You Do)
• Gray Ellis Blooms With Heartfelt Ingenuity On Debut Imp

Words Mark Knight

The post 2 Ways Indie Musicians Can Improve Engagement On TikTok appeared first on Right Chord Music Blog.

Social media – The promise of success

Social media was meant to be a great leveller. For the first time, musicians could connect with fans anywhere in the world without a record label.

When Myspace and Twitter first appeared on the scene music felt exciting again. Suddenly you could connect with your new music friends and wannabe heroes, and sometimes, they would speak back, amazing!

If you were a band or a manager back then, there suddenly appeared to be a blueprint for success. It was simple: Attract a million followers (using whatever means necessary) and you would be signed just like Lilly Allen or Arctic Monkeys.

Sadly, that just wasn’t true, and when everyone started chasing the numbers, the real engagement fell through the floor and the platform soon ceased to be of any real value, so we all moved on to Facebook and Instagram.

The rise of the influencer

In the second coming, the social media ‘influencer’ became a genuine aspiration, and the promise of a new, celebrity lifestyle was temptation too much. For some it was easy to fall into the trap of boosting your follower count to appear ‘Insta famous’. Thankfully, most of us have now realised that is not a sustainable or smart way to build a fanbase.

The hard grind and the perks of social connection

Realising there was no quick fix, most musicians knuckled down and began making content to build a fanbase from the ground up. Artists like Porcelain and Alessia crafted short-form videos, animations and photos to tempt scrollers into a ‘Like, Comment or Follow’.

Both Alessia and Porcelain recall making friends online through their music. We built connections with other artists, DJs, producers and even celebrities explains Porcelain. It’s clear music is still a potent social connector.

When the organic reach of Facebook and Instagram fell through the floor, these artists still valued social media for the opportunity to engage and connect one-to-one with fans and music industry contacts. 

Hacked!

But the day Alessia and Porcelain had their Meta accounts hacked, everything changed. Losing a mobile phone is an inconvenience, but as services and contacts move into the cloud there is increasingly less to lose.

Few of us probably think about losing our Instagram or Facebook accounts but if you do, you quickly realise you’d be losing work, content, memories and connections forever.  For Alessia and Porcelain, there was also the lost money they had poured into promoting their content.

Alessia and Porcelain’s hacker story is remarkably similar. Both were hacked at the worst possible moment: For Alessia, it was days before a new release, and for Porcelain it was just after a release and days before a national press article (which referenced their Instagram content) was due to drop.

 

View this post on Instagram

 

A post shared by PORCELAIN (@thisisporcelainmusic)

In both cases, it all happened quickly! Both artists recall receiving messages alerting them to strange activity on their account, but when they tried to log in to change their password it was too late.  The hackers were in and they were locked out. In Porcelain’s case, they had two-factor authentication, but it made no difference!

Contacting Meta

Alessia’s Instagram account was not only hacked, it was put up for sale using a crudely produced Instagram Story. Unsurprisingly there were no buyers, the hacker’s next move was to delete all her context, change her bio, and try to convince people the account was official Instagram support! In Porcelain’s case, the hackers ran adverts from their advertising account and racked up a sizeable bill.

Both artists tried to contact Meta. Porcelain recalls the frustration of not being able to speak to a human, in the most critical moment. It’s clear that completing an online form and waiting is not a solution. You need to know something is being done to resolve the problem now.

For Porcelain, the only route to a human was an upcoming phone call with a member of the Facebook advertising team, but that was still days away. When they did finally speak, the standard response was ‘We’ll see what we can do’! That was until the band mentioned they were planning to run some advertising to promote their new release.

Meta hates lost advertising income

The thought of lost revenues triggered Meta into action and resulted in the problem being fast-tracked. 24 hours later, their Instagram account was back and their content restored. However, the bill for the hacker’s advertising is still to be cleared from their account and one of the band members is still unable to access his personal Facebook page.

Lost content and connections

For Alessia, the outcome was less satisfying, like Porcelain she finally managed to speak to a human at Meta using a friend-provided contact. Unfortunately, by this time her Instagram account and all her content had already been erased.

When the hack occurred her friends reported the content as spam, but rather than helping, it appeared that only served to put more red flags against her account name, which made it harder to reinstate and unblock.

Meta told Alessia to periodically try to create a new account using the same name and one day it would be available. Finally, after two months of trying, that day came and she now has her name back and is slowly starting to rebuild her content.

Although some Instagram-only connections, including a pianist from New York, have never been re-established. Alessia has also never been able to re-access her Facebook page, which remains online, untouched.

Help for musicians 

These stories highlight a growing problem. It’s clear that if Meta wants continued support from musicians they need to step up and do more to help musicians in these critical moments. There needs to be a dedicated helpline and the establishment of a rapid response process to minimise hacker damage.

In the meantime stay vigilant! Don’t click on anything that looks suspicious – add band members to your account, to give yourself multiple chances of access and ensure two-step verification is in place to minimise the threat.

Discover more from Porcelain & Alessia

• Porcelain on Spotify
• Porcelain on Instagram
• Alessia on Spotify
• Alessia on Instagram

Alessia is releasing a new EP on the 12th of October follow her socials to discover more.

Discover more on RCM

• Independent Artist? Discover 3 Secrets of Social Media Success
• Why Is Indie Artist Connor Price Winning Against Major Label Stars?
• Music Promotion. 10 Ways To Build Engagement As A DIY Musician
• Free Music Marketing Training For Independent Artists

Words Mark Knight

The post Hacked! What Happens When You Lose Everything appeared first on Right Chord Music Blog.

A&R

A&R stands for Artists and Repertoire; it’s the department at a record label or music publisher responsible for discovering new talent and signing them to the company. A&R also works to guide the artist’s career once they’re signed.

Aggregators

A digital aggregator (or digital distributor) is a company that helps to distribute your music to streaming platforms like YouTube and YouTube Music.

AAC

AAC is a music file format. It’s Apple’s alternative to MP3 and stands for ‘Advanced Audio Coding’, Used for Apple Music streaming.

AIM

AIM is the not-for-profit trade body exclusively representing the UK’s independent music sector, which makes up around a quarter of the recorded music market.

A-B Testing

Also known as split testing, refers to an experimentation process where two or more versions of a variable eg ad creative or audience are run at the same time to determine which version performs best.

Acquisition

Research shows the best way for a brand or band to grow is by focusing on acquisition over retention. It’s easier to get new people to listen once than existing listeners to listen twice. So while you shouldn’t ignore retaining fans, your focus should be on broad-reaching acquisition.

Blanket License

A blanket agreement is a standard music rights licence which the BBC and other broadcasters have in place which allows them to use any song from their music catalogues, in exchange for an annual fee. They are less time-consuming than acquiring the licence for every song they wish to use individually.

Blogs

A blog is a regularly updated website or web page. The primary value of a music blog is credible, third-party endorsement. A good blog like this one, should show up in Google when people search for your band or artist name. 

Blog Aggregator

Blog aggregators allow musicians to submit their music once in exchange for the opportunity to pick up support from multiple blogs or music promoters. See our very own Right Chord Music’s Indie Collective, Musosoup or Submit Hub.

BPM

BPM stands for beats per minute. The BPM of a piece of music is also called the tempo. A piece of music’s tempo can vary from extremely slow (20 bpm) to very fast (200+ bpm).

Big Three

The music industry’s three biggest record labels: Sony Music Entertainment, Universal Music Group and Warner Music Group.

Breakables

When you play a gig drummers might share the bones of a kit, but they’ll rarely share the whole kit. Breakables are the pricey parts of a drum kit including the snare, cymbals, and kick pedal, for example, that each drummer brings themselves.

Copyright

Copyright is a legal right by which creators claim ownership of their original material. There is no official method to copyright work in the UK. You can mail (post or email) or save a copy of the work in any way that will help to establish when it was created with a time stamp. As the owner you have the sole authority to: copy the music, issue, lend or rent copies to the public perform, show or play the music in public or communicate the music to the public (i.e. broadcasting it via TV, radio, internet etc.)

Consistency

Brand consistency is making sure that your image, style and messaging is consistent across all channels. This makes it easier for fans, blogs and music industry people to confidently know they have found the right artist when they search.

Cover Versions

A cover song appeals to our minds on a basic psychological level. “Our brains like both the familiar and the novel.” (Jason King) Cover versions provide a proven strategy to help artists grow their fanbase by leveraging the existing equity of a well-known and loved song.

Conversion Ads

A conversion occurs when an ad click leads directly to a behaviour that’s valuable to you, such as a stream, purchase or mailing list sign-up. You can set them up on the Meta Ad Manager to track conversions on a landing page set up to promote your latest release. Read more.

Custom Audience

A Custom Audience is an ad targeting option in Meta that lets you find and retarget audiences that have previously engaged with your content. You can build custom audiences from sources including Video viewers, Page followers, website visitors, or advert interactions.

DSP

Stands for Digital Service Provider a DSP is a streaming platform like Spotify or an online service that distributes digital audio to consumers.

Disney

Musicians can learn a lot from Disney. Disney understands that a good story is always a good story. They also understand that once they have a good story, they have endless new audiences for that story. Disney ensures each new generation is exposed to the story in the latest consumption format. How can you be more like Disney? Read more

Door Deal Split

A door-split deal is a financial arrangement between a venue and the performer, in which the musician doesn’t get paid a fixed fee to perform, but receives a percentage of the profit generated from ticket sales.

Demo

A demo is a basic recording designed to showcase the quality and style of a musician’s work. Demos are often sent to A&R representatives, booking agents or management companies who might be interested in working with the artist.

Dolby Atmos

Dolby Atmos removes the limits of creative expression for artists to create a spatial sound experience that puts you in the centre of your entertainment.

EPK

Short for “electronic press kit,” an EPK is a digital promotional package of assets that an artist can send to journalists, radio DJs, record labels, and booking agents. The EPK should provide a summary of the artist’s career and latest work. The assets typically include a biography, promotional images, current singles and videos, social media links, and highlights of the artist’s streaming, sales, and radio statistics. If you want one designed get in touch!

Eyes Before Ears

When creating social content remember that on most social platforms (excluding TikTok) content is consumed with the sound off as the default. That means you have to engage the eyes in order to engage the ears. If your content looks boring, nobody will click to listen.

Engagement

Engagement can take many forms, but not all engagement is the same, so always think of it as a spectrum and focus on driving the highest forms of engagement EG Buying, listening, and joining the mailing list rather than the lowest: A like or 5-second view. Read more

Fit For Format

When creating social media content ensure it is correctly formatted to fit the full screen, it’s way more impactful. Avoid widescreen YouTube videos in vertical Stories or Reels.

Fans

They are more than listeners. Fans listen to everything, they buy your merch, join your mailing list, come to your shows and tell their friends about you. Take time to get to know them and do everything you can to get more fans at every turn.

Fake It To Make It

‘Fake it to make it’ means to consciously cultivate an attitude, feeling, or perception of competence or success that you don’t currently have by pretending you do until it becomes true. If you look and sound professional, people will believe you are. Read more

FLAC

FLAC (Free Lossless Audio Codec) files are another example of lossless audio, but there’s limited support for them. You can play an MP3, AAC, or WAV file on almost any device, but not FLACs.

Fake Followers

Avoid the temptation to boost your social media follower base by buying followers. It’s counter-intuitive, fake followers or bots won’t engage, and it prevents you from creating meaningful lookalike audiences as the base audience is fake.

Genre

Genres are a simple, if somewhat lazy way to categorise your music. In reality, most people choose music to soundtrack a mood or moment. For example, you might never choose to listen to Country music, but you might enjoy love songs which happen to be Country in style. Consider this when writing your next press release.

Growth

How do you know if you are growing if you don’t track growth? Record benchmarks before the release of every single to understand the impact on Followers, Engagement, Listeners and Fans. Set targets and understand what success looks like.

Help Musicians

Help Musicians is a charity for professional musicians of all genres, both in work and in retirement. They help at times of crisis, but also at times of opportunity, giving people the support they need at the crucial stages that could make or break their career. They love music and want a world where musicians thrive.

Hashtag

A hashtag refers to the hashtag symbol (#) used before a relevant keyword. Hashtags provide a way to link your content to a wider conversation or theme. 99% of the value of hashtags comes from linking to an existing conversation. Creating your own hashtag is only effective if a large number of other people use it.

Hi-Hat

In a drum kit, a Hi-Hat is the double cymbal on a stand, usually positioned next to the snare, which can be played with a foot pedal and/or by the top cymbal being hit with a stick.

Income

A recent study of independent artists conducted by Major Labl, discovered only 18% of musicians are confident they get paid what’s owed to them. To solve this issue, they are launching a new service. You can be the first to try it by registering here.

Income Per Stream

Spotify pays artists between $0.003 – $0.005 per stream on average. That works out as an approx revenue split of 70/30. 70% to the artist/rights holders and 30% to Spotify. If you want to calculate your approximate income from Spotify streams make use of our free calculator Right Chord Music.

ISRC

An ISRC (International Standard Recording Code) is a string of 12 unique alphanumeric characters that is used to identify any sound recording or music video. ISRCs are like ISBNs for books. ISRCs make recordings automatically identifiable, which helps ensure that royalties are properly distributed.

Jack Your Body

Steve ‘Silk’ Hurley hit the UK number one in 1987 with the track ‘Jack Your Body’ and helped launch dance music in the UK. It arrived with no promotion, a video cut from black-and-white films and barely any lyrics. 1987’s dance hits also included Pump UpThe Volume by M/A/R/S Frankie Knuckles’s Your Love and Coldcut’s Say Kids What Time is It.

Jokes

Q: What do call a guitar player without a girlfriend? A: Homeless.

Q: What do you call a drummer in a three-piece suit? A: The defendant.

Key Man Clause

A clause within a contract that names an individual, where the contract depends upon the named individual remaining in their role. For example, you can’t imagine Radiohead without Thom Yorke.

KPI

KPI stands for Key Performance Indicator. At the start of every year or before a new release, you should set some to help determine whether your objectives have been reached. KPIs could include monthly listeners, follower growth, press coverage, or the number of headline shows you perform this year.

Latency

The time delay experienced between a sound or control signal being generated and it being auditioned or taking effect, measured in seconds.

Load In / Load Out

When you play live the Load in time is when you need to get your instruments and gear from the van into the venue and on stage. Load-out is the exact opposite.

Layering

Layering is a production technique which refers to the blending of similar, multiple musical parts or vocals at once, often combined on one channel or assigned to one controller. The aim is to create a fuller, richer sound than the vocal/instrument by itself.

Music Marketing

If music promotion is the output, music marketing is the input, it’s the thought and plan behind the action. The what, the why and the where. Music marketing considers the bigger picture and the best solution rather than racing to the quickest or cheapest solution. Music marketing is about building a plan for success not just expecting it. Read more

Metadata

Metadata is the data about your audio files, which is embedded in them. It includes, among other things, artist name, song title, album title, year of release, songwriter credits, and genre. Without accurate and complete metadata, your files aren’t searchable, won’t display correctly, and royalty distribution can’t happen.

Manager

The ‘Manager’ is the business manager for a band. Their responsibilities vary greatly from one manager to the next. Typically, band managers are paid in the region of 15%–25% of total earnings. It’s hard to attract a manager as an independent artist because 15% of nothing doesn’t pay the bills! Major Labl offers a pay-as-you-go solution for independent artists who need help and support. Discover more.

Meaningful Difference

Research from the brand marketing world conducted by Kantar highlights the importance of 1) meaningful and 2) difference. If you can build a business that combines these two behaviours it’s proven that you grow at a faster rate. Think AirB&B. Consider how as a musician you can stand out by being both meaningful and different.

Marquee

Spotify Marquee is Spotify’s own in-platform advertising and recommendation service. It enables musicians to activate their fanbase by recommending new releases to their current and previous listeners. To use the platform musicians need to have a minimum of 5,000 streams in the last 28 days and have more than 1,000 followers, so sadly it’s not for everyone.

NFT

NFT is a (Non-fungible Token) Ok think of this analogy… As a kid I collected football stickers, imagine if they only printed one Lionel Messi sticker and you owned it, had proof you owned it and there was no way you could lose it. That’s basically the principle behind an NFT. An NFT could also be a unique piece of art, music, video, invite to an exclusive event or even an item of clothing. Discover more

Harry Heart sold the tracks from his latest album Cambistry as NTS before releasing it on Spotify.

Organic

Organic reach is the number of people who have seen your social media post through unpaid distribution. We recommend you always start by posting content organically to test which content resonates the most with your audience. Paid promotion can be used to boost content that is proven to engage. Discover more

One Sheet

One Sheets are used by Record Labels, Distributors, and Independent Artists as PR summaries to sell a new release. As their name suggests they should be one page long. They normally include: Short Bio, Press Photos, Upcoming Release Details, Tour/Shows and key selling points or achievements.

PRS for Music

PRS for Music pay royalties to their members when their music is: broadcast on TV or radio, performed or played in public, whether live or through a recording or streamed or downloaded. The MCPS have an agreement with the PRS, they pay royalties to their members when their music is: copied as physical products, such as CDs and DVDs, streamed or downloaded or used in TV, film or radio.

Playlist

There are three major types of playlists on Spotify: Spotify editorial playlists, Spotify algorithmic playlists, and listener playlists. The key algorithmic playlists are: are Discover Weekly, Release Radar, Daily Mix, Repeat or Rewind and Radio. You can increase your chances of Spotify playlist support by pitching new music to them, increasing streams, followers and saves.

Push Marketing

Push marketing is as the name sounds about pushing content at their audience and hoping some of it sticks. EG. ‘We have something to tell you and you will listen’. The problem is 90% of the content on social media has become about passive push, and consequently, 99% of it becomes bland wallpaper that is ignored or skipped. Your challenge is to create content that pulls people in Read more.

Pre-Save

The pre-save was designed as a way to increase engagement with music ahead of release. However, for independent artists, it rarely works as the fan base is too small to drive any pre-saves beyond the core fans that were going to listen anyway. It’s often more effective just to ask people to listen and save on release day. Read more.

Pay to Play

Never pay to play. If a promoter asks you to pay your way onto a live bill in return for exposure don’t do it. It rarely if ever pays back, know your worth and ensure you always get paid for your art and your time!

PR

Public Relations can be a key part of the music marketing effort. But for independent artists, it’s rarely worth the outlay. Remember anyone can set themselves up a PR, sending emails to a mailing list is not PR. A review published on a blog that can’t be found on Google isn’t helpful. Build your own relationships with blogs and do it yourself. Read more.

Queen

Did you know… Brian May’s father actually made his guitar for him by hand. Affectionately known as “Red Special”, May even helped work on the guitar himself. The wood used to make it was over 200 years old. They took the wood from an antique mantle.

Radio Pluggers

Daytime radio playlists are controlled by major record labels. Your best bet is a one-off spot play. Don’t waste your money on radio pluggers. Start with free plays via BBC Introducing and Amazing Radio, build relationships with local radio, student radio and Podcasters and build buzz until the radio stations have to come to you. Read more.

Royalties

Whenever someone uses your intellectual property, they have to pay for the right to do so and those payments are usually in the form of royalties. Make sure you are registered with your local PRO to ensure you are receiving the royalties owed to you. See PRS for Music.

Rider

​​A rider is a part of your contract that stipulates what extras the promoter must provide. This is most often in the form of food and drinks in the green room before and after a live show. Remember: the rider comes out of your money at the end of the day.

Release

The biggest mistake made by independent artists is to spend months writing and recording their music and then releasing it, announcing the release with one social media post and expecting everyone to flock to listen. Major Labl have produced a free webinar to help musicians plan to release music more effectively. Watch it here

Save Rate

Don’t be obsessed with Spotify streams. Your save rate (total track saves divided by total track listeners x 100) is a great proxy for engagement and shows which of your tracks fans love and want to hear again. Use this data to decide which track to release or promote. We typically see much higher save rates for tracks promoted with Meta advertising than using playlist promo. Anything above 10% is good, anything above 20% is exceptional.

Story Telling

Remember there is no story in unknown band releases an unknown song’. Increase your chances of press support and attention by creating an engaging story around your release. Read more 

Stage Plot

A stage plot is a visual representation of what your set-up looks like. It indicates where amps, drums, keys, microphones, DIs, and anything else you’ve got in your arsenal goes. It’s usually just a simple drawing of where things go on stage, most often a digital image file, and is provided to the venue’s stage manager so they know how to prepare for your set.

Splits

Recent research by Major Labl shows only 18% of independent musicians are confident they get paid what’s owed to them. This depressing statistic is caused by manual processes. After all, if you are relying on your drummer to remember your splits and collect and distribute your money, you might be waiting a long time! Major Labl are building a new service with automatic splits, so you always get paid. Sign up to be the first to try it.

Sync License

Music sync or publishing placement is when your music is used in TV adverts, programmes, films, videos and games it can be a valuable revenue stream for independent artists. 

Tech Spec

A venue or promoter is likely to ask for a tech spec so they can set up the stage properly for a band and ensure all of the bands’ technical needs can be met. Also see Stage Plot.

Tour Manager

Tour managers take charge of the details of a tour, making a tour planned by a Booking Agent, actually happen.

Target Audience

At the start of your musical project, your target audience will be your friends and family but as you grow you will hopefully attract a wider audience. Use stats provided by social channels to understand which audiences are engaging the most. When you start paid promotion start with broad targeting to a wide audience and slowly narrow down based on who is consistently engaging the most.

Talk Back

A microphone in the control room of a recording studio that is carried on a separate circuit from the recorded channels, which allows the recording engineer to communicate with the musicians in the live room or sound booths through the monitoring system.

UPC

A Universal Product Code is necessary to identify your product within a digital or physical store. Similar to an ISRC, it is a 12-14 digit alphanumeric code; However, UPCs denote the album level and not the song level of your product.

USP

USP sounds for ‘unique selling point’ and it’s the benefit or feature that makes you stand out from your competitors. The USP must highlight the benefits in a way that is meaningful to its target audience. See Meaningful Difference.

Vinyl

Vinyl recorded a 15th year of growth in 2022 and overtook CD in terms of revenue for the first time in 35 years. According to ERA, 2022 vinyl album sales revenue grew 11% to £150.5m, while CD album sales fell 17.4% to £124m – the first time vinyl outsold CD by value since 1987. That increase is largely due to the format’s increasing prices – £30 is now common for an LP. Discover a clever way to sell vinyl.

Vibrato

A smooth and repeated changing of the pitch up and down from the regular musical pitch, often done by singers or performed by string and wind players.

Viral

When a piece of social media content which has been shared organically (without paid promotion) quickly reaches an audience larger than your normal following or benchmarks by receiving an unusual amount of shares and engagement.

Wah-Wah

A wah-wah pedal, or simply wah pedal, is a type of electric guitar effects pedal that alters the tone and frequencies of the guitar signal to create a distinctive sound, mimicking the human voice saying the onomatopoeic name “wah-wah”.

Waveform

A visual representation or graphic of a sound wave, audio signal or other types of wave, showing the wave’s oscillations above and below the zero line.

WAV File

A format for storing uncompressed audio files.

XY Miking

A microphone placement technique in which two cardioid microphones are placed with their heads toward each other at a 90-degree angle, and as close together as possible. Stereo miking techniques can be used to create the perception of width, space, and location.

A microphone placement technique in which two cardioid microphones are placed with their heads toward each other at a 90-degree angle, and as close together as possible. Stereo miking techniques can be used to create the perception of width, space, and location.

Xylophone

A percussion instrument set up in the form of a keyboard whose bars are made of wood and played using mallets.

YouTube

Launched in 2005, YouTube is the biggest video-sharing platform and the second-biggest social media platform in the world, with over 2.68 billion users. Despite the scale, it remains hard for independent artists to monetise their channels. To qualify for monetisation an artist needs 1,000 subscribers and 4,000 watch hours (within 12 months). 

Zither

A musical instrument composed of strings mounted upon a resonating frame, strings can be plucked with fingers or struck using small mallets.

Words Mark Knight

The post The A-Z Music Glossary For Independent Musicians appeared first on Right Chord Music Blog.

1. Tidy the house

Going viral is the equivalent of having the world arrive at your flat unannounced, and just because your virality occurred on one platform, doesn’t mean new fans won’t find you somewhere else online, so If your place looks like a mess, it’s unlikely they will stay or more crucially ever consider coming back. So you need to do a very quick tidy up, grab that bin bag and fill it, hide those dirty socks, or un-washed dishes and start baking bread! For musicians a tidy-up means.

• Make sure your social bios are written and updated
• Social links all work and point to the key sites and content
• Profile pictures are consistent and professional across all sites
• Any old content is removed
• Make sure all titles and tags are added to YouTube or video content

Remember first impressions count, so don’t leave anything to chance. If you have a new single or EP out, make sure you give all these new visitors every possible chance to discover it.

2. Join the positive conversation

Social media algorithms are primed to promote content where there is evidence of engagement and conversation. So make sure you answer every question and respond to every positive comment. This doesn’t just mean on your own content, but other people’s content where you are mentioned as part of the viral spread.  The only caveat is to ignore negative comments. Unfortunately, when content goes viral it’s sadly inevitable that alongside the positive comments, you will get some haters and trolls. Don’t feed the trolls, don’t respond, comment or get into a debate with them ignore and don’t give them any oxygen. If you do it can quickly escalate.

3. Promote the content further

When you have achieved virality organically it proves you have created something people really want to see. It’s the business equivalent of achieving product, market fit – who have a product people actually want!  So take this as a cue to put some paid spend behind the content to promote it further. Social networks love it if you spend behind popular content and will only further promote it.

If you are not sure which audience to target, test a couple of different options to see which works best over a 24-hour period and then go all in on the version which has performed the best. For example, you could target fans of certain genres EG rock or you could target fans of certain bands depending on the nature of your viral content.

In the example below the band Borderline Toxic went viral when Billie Joe Armstrong from Green Day showed up at one of their gigs un-announced and joined them on stage to perform a cover of ‘Basket Case’ So when it comes to promoting the post they could have targeted ‘rock fans’ or more specifically ‘Green Day’ fans to see which delivered the best results.

 

View this post on Instagram

 

A post shared by Borderline Toxic (@borderlinetoxic)

4. Build a Custom and Lookalike audience off the back of views

Once you have promoted content you can use Meta Ads Manager to build both a Custom and Lookalike audience off the people that viewed your viral post. Basically, a Custom audience means you can retarget the people who engaged with your viral post with future content, while a Lookalike audience helps your further scale your viral audience by suggesting other people like them who would most likely be interested.

5. Promote your other best content to this audience

YouTube allows you to promote your video content around content of your choosing. For example, if you are Borderline Toxic and you know the reason you have gone viral is Green Day you could promote your best video content around any Green Day content on YouTube or specifically ahead of content played on Green Days’ own channel. Again we recommend a test-and-learn approach to see which delivers the best results.

6. Plan your next post

Study your viral post to learn what contributed to its virality. Ask yourself which parts could you replicate. It could be that you have stumbled upon a repeatable format. A great example would be this format used by Connor Price, in fact, he didn’t create it, it was a format that had already been successfully used by other musicians before him.  It’s also worth including a general introduction post quickly after your moment of virality to explain who you are and what you do to any new fans that have just discovered you.

 

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A post shared by Connor Price (@connorprice_)

Discover more on Right Chord Music

• Spotify Marquee A Step In The Right Direction But
• Free Music Marketing Training For Independent Artists
• Independent Artist? Learn The Secrets of Social Media Success
• 6 Ways Independent Artists Can Learn From Brands

Words Mark Knight

The post You’re Music Has Gone Viral! Here Are 6 Things To Do Next appeared first on Right Chord Music Blog.