We live in a world where everyone wants Spotify playlist streams, but when the line between success and playlist scams becomes blurred. Our dreams of a level playing field quickly disappear.
Earlier this week, I spoke with Will Carpenter from...
In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
Right Chord Music, joined Musosoup, the leading platform for independent musician promotion to conduct the Musician’s Census. The online study was completed by 300 independent artists across 64 countries in one of the most comprehensive studies of grassroots musicians...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists.
Your music is an advert
When you think about it, your music is an...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
The term “independent artist” conjures images of musicians forging their own path, free from the constraints of traditional record labels. But what does being an “independent artist” truly mean in today’s music industry? And is the autonomy worth the...
This article identifies 6 proven growth strategies from the brand marketing world and considers how they could be applied to improve music marketing effectiveness for independent artists.
1. Be Meaningfully Different:
Research from Kantar and BAV (Brand Asset Valuator) highlights the...
In 2025 the biggest mistake an independent artist can make is to wrongly assume their music is either engaging or interesting.
We've spent the last few weeks looking at the best-performing music artists on Instagram and TikTok from the likes...
