As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard. With that said, it's important you give yourself the very best chance of...
Independent Artists. Why momentum is key and why releasing an album could be the worst thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
Right Chord Music, joined Musosoup, the leading platform for independent musician promotion to conduct the Musician’s Census. The online study was completed by 300 independent artists across 64 countries in one of the most comprehensive studies of grassroots musicians...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Unsigned bands: How do you promote your music most effectively? Read our ten-step music marketing manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up...
We live in a world where everyone wants Spotify playlist streams, but when the line between success and playlist scams becomes blurred. Our dreams of a level playing field quickly disappear.
Earlier this week, I spoke with Will Carpenter from...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well-documented. Everything costs money, money you...
New music service Musosoup, aims to turn the music PR business on its head by allowing musicians to cut out the PR middlemen and deal directly with the music bloggers that support them. We consider the implications of this...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
