Social advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing field with major label stars than ever before. But recently, all...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
How to make money as an independent artist in 2024. Here are six ways.
It's never been harder to be an independent musician. Firstly the Pandemic killed live music and now the cost of living crisis is threatening day-to-day existence....
Spotify Wrapped is a brilliant piece of marketing. It’s brilliant for Spotify, it’s brilliant for the featured artists and it’s brilliant for music. But here are three ways it could be improved for independent artists.
Good for Spotify
Spotify Wrapped is...
Want to get on music blogs? Introducing The RCM Indie Collective. Submit your music once and you could be featured by 9 indie music champions, blogs, playlists and radio.
Introducing the Right Chord Music Blog
Hello, this is Mark. Ever since...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
