A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
Collaboration is a proven way to extend the reach of your music to a new highly engaged audience and it anyone can do it.
The power of collaboration
It's tough trying to make it as an artist right now, but spare...
Independent Artists. Why momentum is key and why releasing an album could be the worst thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard. With that said, it's important you give yourself the very best chance of...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
Social advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing field with major label stars than ever before. But recently, all...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Spotify Wrapped is a brilliant piece of marketing. It’s brilliant for Spotify, it’s brilliant for the featured artists and it’s brilliant for music. But here are three ways it could be improved for independent artists.
Good for Spotify
Spotify Wrapped is...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
