In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
Few if any musicians can truly plan to go viral. If it ever happens, it's typically when you least expect it. It can often feel like you are caught in the eye of a storm, it's an intense and...
Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
We have created the ultimate A-Z music glossary to help unsigned and independent artists navigate the music industry.
A&R
A&R stands for Artists and Repertoire; it’s the department at a record label or music publisher responsible for discovering new talent and...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
Social advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing field with major label stars than ever before. But recently, all...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Spotify Wrapped is a brilliant piece of marketing. It’s brilliant for Spotify, it’s brilliant for the featured artists and it’s brilliant for music. But here are three ways it could be improved for independent artists.
Good for Spotify
Spotify Wrapped is...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
