We're joining forces with Major Labl Artist Club to allow independent artists to check their Spotify Popularity Index Score for free.
What Is The Spotify Popularity Index
The Spotify Popularity Index is an internal metric used by Spotify to measure the...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
In 2025 the biggest mistake an independent artist can make is to wrongly assume their music is either engaging or interesting.
We've spent the last few weeks looking at the best-performing music artists on Instagram and TikTok from the likes...
Right Chord Music, joined Musosoup, the leading platform for independent musician promotion to conduct the Musician’s Census. The online study was completed by 300 independent artists across 64 countries in one of the most comprehensive studies of grassroots musicians...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
Our friends at Major Labl have just completed a research project to understand the ingredients of social media success for independent artists. If you are looking to extend your reach and engagement on social media, read on to get...
Music marketing has changed. For too long, our image of music fandom has clung to the romanticised vision of ‘70s groupies or the "Band-Aids" of Almost Famous. But it’s time to face the music: the way fans consume has...
This article identifies 6 proven growth strategies from the brand marketing world and considers how they could be applied to improve music marketing effectiveness for independent artists.
1. Be Meaningfully Different:
Research from Kantar and BAV (Brand Asset Valuator) highlights the...
