This article questions the value of YouTube to unsigned artists. Why is YouTube still not paying unsigned artists for every stream? There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well-documented. Everything costs money, money you...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media.
Project Rebel -...
We've seen numerous articles on Facebook best practices, but none of them go far enough or provide enough detail to truly add value. So rather than settling for second best, we decided to write our own best practice guide....
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians.
Imagine if you pre-saved in real life!
Imagine arriving on...
In this article, Mark critically examines the role of music promoters and artists in live music success.
What musicians and managers want from live music
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere...
