In this article, Mark critically examines the role of music promoters and artists in live music success.
What musicians and managers want from live music
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well-documented. Everything costs money, money you...
We've seen numerous articles on Facebook best practices, but none of them go far enough or provide enough detail to truly add value. So rather than settling for second best, we decided to write our own best practice guide....
This article questions the value of YouTube to unsigned artists. Why is YouTube still not paying unsigned artists for every stream? There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
Spotify Marquee is a step in the right direction, but it fails to provide a solution for new independent musicians. In this article, we explore why music promotion remains so unbelievably painful, convoluted and expensive.
Spotify Marquee
Spotify launched in the...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
Unsigned bands: How do you promote your music most effectively? Read our ten-step music marketing manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up...
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians.
Imagine if you pre-saved in real life!
Imagine arriving on...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
